Randomizing these events is another way to ensure app user retention, while promoting this through all other channels will increase app downloads.
Loyalty program: Allow users to scan their physical receipts and be rewarded with points to be accumulated and redeemed for free products. Being consistently rewarded for making purchases will not only ensure customer loyalty and an increase in customer life time, it will also increase the chance of users recommending and sharing the app with others. Personalized offers: Use the consumer insights that you gather from app interactions to make offers personalized to each user.
A discount on an item related to a previous purchase made by the user has a higher chance of converting than a generic sale. When promoting their mobile app, a retailer should use an Omni-channel approach, just as they should with their sales. Promoting the app on their website, in-store and through their social media pages would cover the basics.
Incentivizing this sharing by offering credits, points or discounts for every new subscriber the user brings onboard has proven to be highly effective. Another great strategy getting more app downloads and users is to provide them with content and features that will entice them to share their experience. Augmented Reality AR is one of those features. Allowing users to virtually try your products on themselves or in their environment has proven to bring a number of benefits , including an increase in sales and a decrease in returns.
Think of your screenshots from a copywriting perspective and make sure you highlight everything you would in a landing page. You should pick those screenshots that best explain your app's purpose, while answering these 2 questions: "What problem does the app solve? Planning a launch event can help you stand out from all the other businesses in your area.
This event doesn't have to be a full-blown party yet it can be! Don't just publish your app as soon as it's approved by Apple and Google, instead opt for a manual launch with a specific date and time.
Maybe you're an Italian restaurant who wants to launch the app on National Pizza Day. Maybe you want to pick a Thursday, because you'll have the perfect amount of time to ramp up for the weekend.
Either way, pick a launch date that makes sense, and that you will be ready for. Make sure to have extra staff on hand that day to help promote the app, explain the benefits, show customers how to download it, and of course to account for the influx of customers.
You need to build hype around your app and get people excited about it. Promote your app in as many ways as possible to reach your current customer as well as new ones.
As a rule of thumb, your promotional communication should contain a persuasive offer that convinces customers to download your app immediately more on this below. The most important component to getting customers to download your app is offering them something in return. You have to give a little to get a little or a lot. In this case, the barriers to download are lowered by making it worth your customers' while.
The two most attractive rewards are discounts and free products according to consumers, so these are guaranteed to increase downloads. People love choices so why not give them one. Check out www. Share your content.
Create a product video. Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here's a great example from Laird Noller Auto…. Get press, tons of it. Write a Press Release to announce your app to everyone in your community. There are many free Press Releases out there that dealers and vendors use to let people know about a new service or to make an announcement. Use email blasts. You have been gathering emails for years and send out emails regularly at a high dime and with a low read rate.
Make mention of your app on these very same emails. An email list of people who have opted in is a powerful marketing tool. Post on Pinterest. Use blog images, infographics and visual content from your app to create content on your Pinterest board. Send a tweet to her enormous never-ending Twitter feed or, Send her a message through the app she made specifically to connect with you?
And more importantly, which do you think her fanbase and yours would be most likely to use? You can anticipate a higher return on your investment It will streamline your work processes and get more done sooner. Being one of the few with an app already puts you ahead of the game. Most of all, and this is a big one, avoid being pushy at all costs.
Simply put: stop viewing your followers as just followers. Word of mouth throughout your community is the BEST way to attract users to download your app. In your own special way, you should focus on doing the same for your mobile app users.
What can you provide that makes it so that they will want to use your app? How can you add value to their lives so that they find themselves opening the app often?
Pin for Later! Just check it out, you may be surprised to see just what you can turn your app into.
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